"Fumai" is the tea ceremony name of Matsudaira Harusato (1751-1818), a key tea master of the Edo period (1603-1868), which has contributed enormously to the development of the Japanese tea culture.

Matsudaira Harusato is a direct descendant in the seventh generation of the grandson of the first Shogun Ieyasu Togukawa.

Producer of Fumai, Nakamura Chaho, is headquartered in Matsue for more than 100 years. The former CEO, Mr Suekichi Nakamura is the inventor of the first electric-powered matcha mill.

Matsue is on the western end of the main island of Honshu and is not only a cultural city of international standing, but also as the birthplace of Japanese legends and culture. This city is the center of Matcha and it is no coincidence that the per capita consumption of Matcha in Matsue is the highest in Japan. Everyone drinks Matcha daily, either in the morning or in the afternoon, often along with delicious Japanese sweets.

The Matcha Fumai, suitable for Usucha and Koicha alike, brightens up the day with its gleaming green color and is subject to strict standards for sustainable growth in Japan.

Quantity: 20g

 

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Responsible food business operator:
H. R. Diez GmbH, Klarenbachstr. 1-4, 10553 Berlin